Dior dressed the Pink Palace in toile de Jouy for summer.
The French fashion house took over the cabanas and pool of the legendary Beverly Hills Hotel for its Dioriviera pop-up.
This year, in addition to the Toile de Jouy capsule collection in pink and gray, highlighted by a ‘Beverly Hills’ branded Book Tote that perfectly matches Barbie’s summer, there’s a spa component to the takeover. Los Angeles-only treatments offered in a poolside cabana include the L’Or de Vie skincare line and the new fragrance Dioriviera by Francis Kurkjian, a blend of fig and rose.
Perched on Sunset Boulevard, the 111-year-old Beverly Hills Hotel was designed by Pasadena architect Elmer Gray as a lush, pink-painted Mediterranean retreat and remains one of Hollywood’s most iconic locations.
Stars from the Golden Age to the TikTok era have dined, lounged and been romantically linked at the hotel and bungalows, including Clark Gable and Carole Lombard, Marilyn Monroe and Joe DiMaggio, Kim Kardashian and Pete Davidson, Elizabeth Taylor, Robert Evans, The Beatles, Reese Witherspoon, Katy Perry and others.
Los Angeles-born Laura Dern grew up visiting the hotel with her mother, Diane Ladd, and her godmother, Shelley Winters. She told the Los Angeles Times in 2012 that arriving at the Rose Palace, as it is known, felt like “walking into a birthday cake”.
Champion swimmer-turned-movie star Esther Williams posed for glamorous photos on the diving board in 1939, and Faye Dunaway learned pool strokes for her role in the 1981 film. Mom dearest.
Most recently, Beyoncé and Jay-Z dined with the Easter Bunny at the Polo Lounge.
The Beverly Hills Hotel is one of a series of global Dioriviera summer activations slated for six Dior boutiques, 10 resort concept stores and nine pop-up boutiques.
A look at the pool pop-up at the Dior Beverly Hills Hotel.
Courtesy of The Beverly Hills Hotel
This season, Dior reimagined the pop-up stores to resemble sand castles with sand-strewn walls and incredible life-size sculptures of giraffes, lions, tigers, Dior sandals and Lady Dior bags.
Inside, Maria Grazia Chiuri’s resort pink and gray capsule collection complements the Beverly Hills Hotel’s own pink and green color scheme, with bikinis and hats in flora and fauna prints, cotton voile kaftans, pleated skirts and shirts, nautical-striped T-shirts and anoraks , compact knit tops and miniskirts, visors, water bottles, bocce sets, Lady Dior knit bags, espadrilles, sneakers, beach chairs, towels, surfboards and more. Prices range from $250 to $6,200 for fashion and accessories and $1,400 for a beach chair to $11,000 for a surfboard.
All the sunbeds, umbrellas and sunshades at the hotel’s pool are wrapped in the Dior print, and a special ice cream cart is set up to serve up sweet treats.
Poolside, the indoor-outdoor Les Jardin de Reves Dior Spa Cabana offers guests four individual treatments exclusive to this US location. There are two facials: L’Or de Vie Miracle, an antioxidant treatment designed to relax micro-tension and achieve radiance, and Prestige Haute Precision to contour the eyes, lips and face and stimulate cell regeneration. Two massages are also available: New Look Body, a slimming and firming treatment, and Constellation Body, a journey of deep relaxation.
The Beverly Hills takeover will be open through September 4.
This story originally appeared on WWD.