NBCUniversal Formats’ hit entertainment show This is My Jam learning to speak Italian – and Spanish and Portuguese.
The format inspired by NBC’s music segments The Tonight Show Starring Jimmy Fallon, sees celebrity guests compete in dance-offs and trivia based on popular songs. The original US version was produced by Universal Television Alternative Studio (UTAS) in association with Jimmy Fallon’s Electric Hot Dog for NBC.
NBCUniversal Formats announced Tuesday that it has signed deals to produce local versions of the show in multiple European territories, including with Endemol Shine Italy for free-to-air network RAI 2, with Polvora, the production company of Spanish actor and comedian Arturo Valls, host of the local version on The masked singer to Spain and with Shine Iberia to Portugal. Mongolia Central Television has also signed a deal to produce a local language version.
Local celebrities who have signed up to host the regional versions include Stefano De Martino (Everything is fine) for Italy, Valz for Spain and Mr. Ankhbayar Ganbold (The voice of Mongolia).
This is My Jam recently finished filming a British version of the Mo Gilligan-hosted format for the BBC. The format has been successfully adapted in France as well, because Stereo Clubfor TF1, featuring Camille Combal (Dancing with the stars) and produced by Universal International Studios’ Monkey in partnership with UTAS.
NBCUniversal Formats is part of Universal International Studios, a division of Universal Studio Group.